Next generation chip! Amazing!!

Six times smaller chip next generation TV-on-mobile in U.S. Market

Philips announced its next generation TV-on-mobile solution for the North American market at CTIA today. An amazing six times smaller than its previous version, the new Digital Video Broadcast - Handheld (DVB-H) front-end solution, the smaller size BGT216 improves the integration potential of the chip into mobile devices, which will enable handset and other mobile hardware manufacturers to create simpler, sleeker designs which satisfy the current consumer trends towards small, ultra-portable devices. DVB-H technologies enable consumers to receive live TV-like experiences directly onto mobile handsets and other DVB-H-based devices. The U.S. market for TV-on-mobile is predicted to have 15 million consumer users by 2009, up from only 1.2 million in 2005, according to eMarketer.

Philips has also responded to the industry issue of power consumption and mobile TV by designing the BGT216 to require low power, maximizing battery life and service value for consumers.